There is a theory, or should I say, there are theories written in various different manner that suggest that if you were able to take an infinite number of monkeys with an infinite number of typewriters and give them enough time, they will eventually type all of the great works. In their absence, I’ll just keep tapping away at my laptop keyboard, and keep my fingers crossed that someone might like an article or two that they read here
It’s a numbers game
Unlike the monkeys in the theory, we at least have a modest head start, in that we can produce coherent sentences and are able to sequence these into reasonable paragraphs and stories. Sadly though, not everyone has the literary flair required to create something that could be classed as a great work, and anyway is that really the aim. That is an entirely subjective matter that would require enough people to hold it in high regard.
Instead, when blogging about a variety of subjects, such as life and everyday events, even what you had for dinner, then it can really just be a case of getting those thoughts down in writing and publishing a whole series of posts on various topics and letting our readers decide what is good and what isn’t. The more the merrier as they say, and by simply getting a number of posts out there and published, people will of course choose either to read, or not read what we have written. This means we can then track these through web statistics and discover what are the articles that capture our readers attention, and what doesn’t. You can only please some of the people some of the time, and it is basically just a case of putting forward a number of suggestions, written as best we can in a bid to find some that resonate with our audience at that time.
Sure, having a multitude of postings on a blog makes for richer environment for the search engine bots that index a website, but does it really add any value for the reader. Rehashing and rewording essentially the same blog post over and over into new parallel articles seems to be something that is aimed purely at improving keywords ranking for certain websites, meaning that the real content can be thin and repetitive. Better to just trial a few different topics and perhaps expand on those subjects that people find the most interesting with additional real content.
There’s no doubt that getting more page views is nice, but it means having more pages containing the sort of information that really appeals to most of our readers, or more of the right type of articles where ours and our readers interests overlap. And that is where truly popular websites really gain a weight of followers. So swaying our creative attentions toward expanding the overlapping area of interest and away from the areas that are least interesting to our readers means the blog’s popularity itself will naturally grow. This is why people mostly read a blog or website in the first place…. to find out more information about something they have an interest in. Common ground as you might say.
Finding what part of our content is really rather easy, especially if we already employ Google Analytics or server based statistic scripts. Then downloading, compiling and normalising this data into sets of like keywords and search phrases enables us to discover the reasons people came here to start with. And with a little deduction, we can figure out firstly if that reason was valid, or in other words, was it a subject we really intended to cover here. If it is, then we need to know if they actually found what they were looking for.
What we want… is information
Reading the numerous keywords search terms helps to ascertain the nature of the information our visitors were seeking, and then re-reading the pages viewed as a result of the search helps decipher whether the question was answered. Frequently, when writing a post we skim over certain aspects of a subject as we are focusing on something else as the main theme of a post, and can find that we would better serve our readers to expand further on that subject as the topic of a post of it’s own.
For example, I have a post where I mentioned that I had spent the best part of a weekend building a set of raised beds in the garden for growing vegetables, and this has attracted a number of visitors. Not because readers had Googled what I did with my weekends, but because a few people at various times were looking for plans, instructions and a materials list to make their own raised beds. In hindsight, I should perhaps have made the post less about what I was doing and more about how I did it. But that now lends itself to further opportunities to share a few photographs of the raised beds being assembled and a “how to” article in future, or at the very least, an external link or two to direct people accordingly. To satisfy our readers demands…. just add imagination
Summary: Room to expand